- 6 Logo Design Trends to Adopt in 2021The global pandemic that last year wreaked havoc across the globe has made its way into the first half of 2021. And with it? A dire need for businesses to step it up. Especially true for smaller companies offering a service that’s not entirely niche. So, how do you successfully break through the clutter to establish a stand-out business amidst a questionable economy? You make a good first impression.
- Brand Strategy and the Power of a Good StoryIf your brand is the book, your brand strategy is the story. To better your chances of it becoming a bestseller, it needs to be unique, authentic and emotive.
- Entrepreneurs Will be Vital for Recovery in a Post-Pandemic WorldWhile we’re still battling the current gloomy outlook of the ‘new normal’, there seems to be a hint of optimism in the air.