The brief

YBuy required a corporate identity, supporting visual language and marketing collateral that would differentiate them in the industry.  YBuy is a mobile device hardware leasing company that specialises in the rental of smartphones, tablets and laptops in a seamless, cost effective and convenient offering.

The solution

Our design solution drew inspiration from a percentage symbol, representing growth and cost savings for the YBuy customer. The symbol was then modified to create a unique Y making the design contemporary and professional yet approachable. The square device mimics the mobile device hardware that YBuy leases. The colour combination of invigorating orange and elegant emerald green, together with an ownable illustrative style, creates a unique and distinctive brand.

Visit YBuy at