The brief

Waterlife is a wastewater management company that install, service and maintain wastewater treatment plants in remote areas where municipal services are not available. Waterlife required a logo and brand assets that are to be used in their marketing collateral.

The solution

A water droplet symbol was used to depict water. A leaf symbol to depict life. These two combined into an infinity symbol; signifying the essential connection between water and life.

The colour palette is inspired by water and nature which is reinforced by the imagery selected, reflecting the outcomes of the Waterlife treatment system – high quality recycled water that can be used for irrigation, to fill on-site dams or re-enter a natural water course.