The brief

Rootpax was looking for an original textile print design to visually represent Save Our Oceans. The textile prints were used to manufacture backpacks to raise awareness and funds for the cause.

The solution

The Save Our Oceans prints focus on marine animals below the ocean surface, created in a linear / horizontal pattern representing the typical movement of the ocean. Thereby making the design more loose, free and less structured. Mimicking how the oceans should be.

The print incorporates a heart which further enhances the need and devotion for this cause. Something that can only be done from a place of love and generosity.

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