The brief

Rootpax was looking for an original textile print design to visually represent Cancer Awareness. The textile prints were used to manufacture backpacks to raise awareness and funds for the cause.

The solution

The Cancer Awareness print incorporates a black dove representing loved ones lost to cancer, hope, courage and peace. And a lavender cancer ribbon symbolising all cancers. An additional version was created to include a cancer ribbon, a medical cross, a plaster (serving as a symbol for health in general), a syringe and a DNA strand, indicating scientific research and advancement.

The print incorporates a heart which further enhances the need and devotion for this cause. Something that can only be done from a place of love and generosity.

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