The brief

Rendmo is a marketing technology company that creates scalable, personalised videos for large customer databases. Rendmo required a monochromatic logo and corporate identity style guide which aligns with the core objective of the brand, delivering on personalisation.

The solution

The logo takes its cue from the iconic play button synonymous with the video production industry. It has been adapted to create a powerful and standout device. The logo is sleek, edgy and sophisticated yet masculine and strong.

To compliment the monochromatic logo, a vibrant secondary colour palette was created.

The photographic style stayed true to the monochromatic look and feel, having a high tech aspect however always incorporating a human element reflecting personalisation and facilitation of building brand connections.

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