The brief

Taurus Capital developed a revolutionary new product called RAFPay which offers claimants an upfront payment of their Road Accident Fund court order. RAFPAY required a corporate identity, marketing collateral and website which would differentiate them in the industry and to echo their promise of removing the stress of waiting for a RAF court order to pay out.

The solution

A logo that uses a single line wallet as the logo icon. The icon communicates the receipt of money in a simple and easy manner. The icon is in line with the Taurus Capital brand identity; creating synergy between the two brand identities. The word mark is clean and legible, making it approachable, trustworthy and professional. The colour palette exudes the calm and peace of mind which RAFPay provides.

Visit RAFPay at