The brief

Following a merge between Regent VAPS and SA Warranties, a new brand was born. Our client required a new name, pay-off line, logo, a full visual identity and a variety of collateral elements developed.

The solution

The name M-Sure is derived from “ensure – to make sure”. It is a grounded name that feels sure, trustworthy. It further implies I’m sure, which is how M-Sure wants their customers to feel every step of the way.

The M icon is certain and unpretentious. It represents the brand’s “badge value”; similar to how the brand of a car says something about the driver. It is our pride and joy, and it makes us feel sure. Furthermore, the M icon represents motoring and mobility. The visual elements are simple and bold. It carries with it a sense of heritage, whilst feeling contemporary and new.

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