The brief

Hey Joe is a business that specialises in after-care services of retail products that require installation or back-up support after purchase. They focus on items such as air conditioners, washing machines, satellite dishes and so forth. Currently, retailers do not offer any installation or after-care services, and often products are returned as there is no one to help connect or install the units.

Our client wanted a mascot as part of the logo to represent this offering.

The solution

The mascot, dressed in clothes that denote labour services, is both friendly and approachable. A bold, no-nonsense typeface further allowed for successful entry into the African market. The colours allow for easy reproduction onto various applications, but also for further extensions of the brand into other categories.